Regular mlm network marketing training never goes into dept about branding. They only mention it as a “matter-of-fact” subject and not the training itself.
What noise can you make in the marketplace that gets people to pay attention to you.
So many people try to piggy back off of others and don’t realize the potential that they have to become the "pig".
In the world of PR, people want what’s new and what’s first, not what is better.
That is why we call it new-s. When we can make “news”, we create the opportunity for a lot of publicity.
And the best way to make yourself news worthy is for you to create a new niche.
Think of the information that people need and don't have, that could be extremely useful, and give it to them.
If you can’t think of anything right off of the top of your head, go out and learn something new that you didn't know before and then use that new information as a basis for your new category.
Create publicity by knowing what people are looking for and giving it to them.
And if you don’t have it right now, then go out and get it and give it to them when you've got it.
Serve people through your information. Become a resource for others.
You want to create the perception that you have all the answers.
You want to become the expert.
Everyone is always looking for a perspective from which they can relate the most to. Are you Vietnamese, Chinese, Arabia, Indian, Alaskan, Australian?
What makes you, you that others can congregate or relate to?
Be aware of your differences and let those differences be the magnetic factor that attracts people to you.
Everybody can’t relate to everybody that is why it is called a niche.
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